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Comment on G.K. Randall and J. A. Farmer's paper

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Pierre Cavalieros

Abstract:

We do not envisage the use of linear programming as the speaker himself says that the model is not made to find an optimum solution, but rather the exploration of the consequences of different decisions, assumptions or events. Linear programming looks to us a heavy technique which needs some risky assumptions of linearity.

Pierre Cavalieros

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Research Papers

Comment on G. K. Randall and J. A. Farmer's paper

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Hans G. Reinmoeller

 

November 1, 1968

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Citation

Reinmoeller, H. G. (1968a, November 01). Comment on G. K. Randall and J. A. Farmer's paper. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-a-farmer-s-paper


Research Papers

Comment on G. K. Randall and J. F. Farmer's paper

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Charles W. Clunies-Ross

 

November 1, 1968

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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment on G. K. Randall and J. F. Farmer's paper. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-f-farmer-s-paper


Research Papers

Comment on B. Baldrey's paper

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Pierre Cavalieros

 

November 1, 1968

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Citation

Cavalieros, P. (1968a, November 01). Comment on B. Baldrey's paper. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/comment-on-b-baldrey-s-paper


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Citation

Cavalieros, P. (1968a, November 01). Comment on G.K. Randall and J. A. Farmer's paper. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/comment-on-b-baldrey-s-paper