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Comment on G.K. Randall and J. A. Farmer's paper

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Pierre Cavalieros

Abstract:

We do not envisage the use of linear programming as the speaker himself says that the model is not made to find an optimum solution, but rather the exploration of the consequences of different decisions, assumptions or events. Linear programming looks to us a heavy technique which needs some risky assumptions of linearity.

Pierre Cavalieros

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Citation

Cavalieros, P. (1968a, November 01). Comment on G.K. Randall and J. A. Farmer's paper. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-a-farmer-s-paper-595