The paper throws light onto the attitudes held by women, across ages and cultures, in the reality of the 'new' South Africa.It is based on a four month syndicated qualitative study undertaken in the middle of 2001, using a variety of elicitation methodologies and making extensive use of digital video and still photography in the ongoing presentation of results.The attitudes of men to the Woman of Today and of Tomorrow, and how men see their own roles changing, is also briefly examined.
Catalogue: Consumer Insights 2005
Author: Michelle Tan
November 15, 2005
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