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Employing individual diaries for radio measuring

Date of publication: June 15, 1999

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

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Author: Kristian Arnaa

Abstract:

This paper considers several issues: whether there is a drop in the total level of radio listening from day one to day seven during a one-week diary; whether the number of stations in a diary influences the total level radio listening; and finally whether the level of radio listening is sensitive to the position of the radio station in the list.

Kristian Arnaa

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Arnaa, K. (1999a, June 15). Employing individual diaries for radio measuring. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/attention-for-and-appreciation-of-radio-programmes