Abstract:
The findings presented in this performance refer to the sales-development of pharmaceutical product-groups in national markets. All findings are based on experimental experiences, combined with our know-how in long range forecasts. By the here presented findings shall be set up the possibility for the pharma marketing-manager to control the sales of his product program by better knowledge of the future market-conditions in a way, that makes him maintain his market-position or even improve it.
This could also be of interest:
Research Papers
How the industry forecasts
Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: John S. Burton
 
March 1, 1977
Research Papers
Reports of discussion groups
Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Philip J. Brown, R. W.B. Davies
 
March 1, 1975
