Forecasts in pharmaceutical product-groups

Abstract:

The findings presented in this performance refer to the sales-development of pharmaceutical product-groups in national markets. All findings are based on experimental experiences, combined with our know-how in long range forecasts. By the here presented findings shall be set up the possibility for the pharma marketing-manager to control the sales of his product program by better knowledge of the future market-conditions in a way, that makes him maintain his market-position or even improve it.

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