Abstract:

Via a case study, this session will examine the development process of an innovation concept of a Colombian Company that is now multi-LATAM. Lasante is developing innovation platforms for all Latin countries in an effort to be competitive against multinational competitors with several years of presence. This case study shows the power of methodological integration as an answer to the client question by creating methodologies that answer each one of the business questions in an integral way. This session takes us on a trip from the general exploration of a category to the construction of insights and concepts in cooperation with the client in co-creation meetings to the finish with a concept-recycling model and finally, a winning concept in each Latin American country.