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Spinning a yarn

Date of publication: March 20, 2011

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Author: Sarah Hamburger

Abstract:

This paper addresses some of the differences between older and younger brains and how they code information. It takes the reader on a journey of creative techniques that can help researchers move beyond rational claims and elicit deeper feelings that might otherwise be withheld (either consciously or unconsciously).

Sarah Hamburger

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Hamburger, S. (2011a, March 20). Spinning a yarn. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/the-application-of-consumer-research-to-marketing-synthetic-fibres