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Spinning a yarn

Date of publication: March 20, 2011

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Author: Sarah Hamburger

Abstract:

This paper addresses some of the differences between older and younger brains and how they code information. It takes the reader on a journey of creative techniques that can help researchers move beyond rational claims and elicit deeper feelings that might otherwise be withheld (either consciously or unconsciously).

Sarah Hamburger

Author

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Research Papers

Brain systems and brand experiences

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Juliana Oliveira, Maria Carolina Rodrigues

Company: Ipsos MRBI

March 27, 2018

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Citation

Oliveira and Rodrigues (2018a, March 27). Brain systems and brand experiences. ANA - ESOMAR. Retrieved August 11, 2022, from


https://ana.esomar.org/documents/brain-systems-and-brand-experiences


Research Papers

Using the real behaviour behind Big Data to improve participant quality

Catalogue: Fusion 2019

Authors: Patrick Fagan, Hugh Carling

Company: Liveminds

November 10, 2019

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Citation

Fagan and Carling (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved August 11, 2022, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality


Research Papers

Research 3.0

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Lana Novikova, Corrine Sandler

Company: Fresh Intelligence

March 1, 2011

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Citation

Novikova and Sandler (2011a, March 01). Research 3.0. ANA - ESOMAR. Retrieved August 11, 2022, from


https://ana.esomar.org/documents/research-3-0


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Citation

Hamburger, S. (2011a, March 20). Spinning a yarn. ANA - ESOMAR. Retrieved August 11, 2022, from


https://ana.esomar.org/documents/research-3-0