Global medium, global measure

Date of publication: June 15, 1999

Company: Nielsen

Author: Steve Garton

Abstract:

This paper covers the findings of a harmonised measurement of the Internet community. An overview of the “who, when, where and what” of Internet users across and within major regions of the world is given with trend comparisons where data is available. The impact of the Internet on “traditional” media and advertising is also covered. Whilst fundamental drivers of Internet adoption appear to exist local environments do influence the rate of growth. Local conditions can both inhibit and encourage segments of society to become users.

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