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Homo automobilus- An endangered species!

Date of publication: March 1, 2004

Catalogue: ESOMAR Conference on Automotive Marketing 2004

Authors: Solange Montillaud-Joyel, Martina Otto

Abstract:

Traditionally, 'homo automobilus' was concerned mainly with dynamic performance as well as design of the vehicle. Now there is a new consumer with expectations concerning environment, security and corporate citizenship. Communicating with the new consumer will require taking these new expectations into account in order to avoid risks of negative corporate image, to reassure shareholders, and most importantly to create new business opportunities.

Solange Montillaud-Joyel

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Martina Otto

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Montillaud-Joyel and Otto (2004a, March 01). Homo automobilus- An endangered species!. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/the-poor-the-bad-and-the-ugly