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Redefining business in Asia Pacific

Date of publication: November 1, 2000

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Daranee Charoen-Rajapark

Abstract:

This publication contains the papers presented at the 3rd Asia Pacific Marketing Research Conference and Exhibition “Redefining Business in Asia Pacific”. While Asia has made great strides in recovering from the worst economic crisis in a generation, the region’s ability to sustain growth will depend on how well it adapts to the challenges of the mega trends that are transforming the global economy.

Daranee Charoen-Rajapark

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Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

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Hospitality guest satisfaction research in Asia Pacific

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Charoen-Rajapark, D. (2000a, November 01). Redefining business in Asia Pacific. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/hospitality-guest-satisfaction-research-in-asia-pacific-