Redefining business in Asia Pacific

Date of publication: November 1, 2000


This publication contains the papers presented at the 3rd Asia Pacific Marketing Research Conference and Exhibition “Redefining Business in Asia Pacific”. While Asia has made great strides in recovering from the worst economic crisis in a generation, the region’s ability to sustain growth will depend on how well it adapts to the challenges of the mega trends that are transforming the global economy.

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