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Internet as a marketing tool for operators and vendors in the telecommunication industry

Date of publication: June 15, 1999

Catalogue: ESOMAR Net Effects 1999

Authors: Massimo De Sanctis, Simona Collová

Abstract:

As online marketing activities are growing and becoming an essential part of the overall marketing approach it is important to measure effectiveness of this new media in terms of its impact on sale, with respect to traditional marketing media.

Massimo De Sanctis

Author

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Simona Collová

Author

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Appel and Hammersma (2002a, June 09). Internet panel as a tool for TV programme appreciation research. ANA - ESOMAR. Retrieved April 26, 2024, from


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Citation

De Sanctis and Collová (1999a, June 15). Internet as a marketing tool for operators and vendors in the telecommunication industry. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-new-marketing-tool