Back

Interviewing and field control

Date of publication: August 1, 1986

Catalogue: Consumer Market Research Handbook

Authors: John F. Drakeford, Valerie Farbridge

Abstract:

It must be stressed that, in this chapter, we are concerned with the role of professionally trained research interviewers who alone should be responsible for this vital phase in any project.

John F. Drakeford

Author

This is a long description of some author details.

Valerie Farbridge

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The use of a consumer field force for interviewing in mass industrial markets

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: A. E.V. Dent

 

January 1, 1973

×

Citation

Dent, A. E. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets-1040


Research Papers

The use of a consumer field force for interviewing in mass industrial markets

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: M. Narraway

 

January 1, 1973

×

Citation

Narraway, M. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets


Research Papers

Quality control using exclusive interviewers

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Ian Jarvis

Company: Burke, Inc.

August 1, 1975

×

Citation

Jarvis, I. (1975a, August 01). Quality control using exclusive interviewers. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/quality-control-using-exclusive-interviewers


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Drakeford and Farbridge (1986a, August 01). Interviewing and field control. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/quality-control-using-exclusive-interviewers