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Interviewing and field control

Date of publication: August 1, 1986

Catalogue: Consumer Market Research Handbook

Authors: John F. Drakeford, Valerie Farbridge

Abstract:

It must be stressed that, in this chapter, we are concerned with the role of professionally trained research interviewers who alone should be responsible for this vital phase in any project.

John F. Drakeford

Author

This is a long description of some author details.

Valerie Farbridge

Author

This is a long description of some author details.

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Citation

Drakeford and Farbridge (1986a, August 01). Interviewing and field control. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/interviewing-and-field-control