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Interviewing and field control

Date of publication: August 1, 1986

Catalogue: Consumer Market Research Handbook

Authors: John F. Drakeford, Valerie Farbridge

Abstract:

It must be stressed that, in this chapter, we are concerned with the role of professionally trained research interviewers who alone should be responsible for this vital phase in any project.

John F. Drakeford

Author

This is a long description of some author details.

Valerie Farbridge

Author

This is a long description of some author details.

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Research Papers

The use of a consumer field force for interviewing in mass industrial markets

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: A. E.V. Dent

 

January 1, 1973

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Citation

Dent, A. E. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets-1040


Research Papers

The use of a consumer field force for interviewing in mass industrial markets

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: M. Narraway

 

January 1, 1973

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Citation

Narraway, M. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets


Research Papers

Quality control using exclusive interviewers

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Ian Jarvis

Company: Burke, Inc.

August 1, 1975

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Citation

Jarvis, I. (1975a, August 01). Quality control using exclusive interviewers. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/quality-control-using-exclusive-interviewers


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Citation

Drakeford and Farbridge (1986a, August 01). Interviewing and field control. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/quality-control-using-exclusive-interviewers