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Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States

Date of publication: June 15, 1981

Catalogue: Seminar 1981: Publishing in the 1980's

Author: Imre Breuer

Abstract:

The subject of this report are the specific details concerning the launching of the GEO magazine. All other details that were taken into consideration like the analysis of the market, the competition, the target groups, the marketing objectives, etc. related to the two markets in which magazines are of interest, that is, the advertisement market and the circulation market are only mentioned where necessary for a clear understanding.

Imre Breuer

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Breuer, I. (1981a, June 15). Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/alternative-behaviour-in-the-federal-republic-of-germany-potential-and-trends