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Media habits and attitudes of physicians in Sweden

Date of publication: June 1, 1973

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Author: J. Ortengren

Abstract:

F. Hoffman-La Roche & Co. AG has assigned AB Marknadsforskning (Sollentuna, Sweden) to study the relative Importance of existing media reaching doctors in Sweden, especially for drug communication. The study aims at a quantification of exposure of different types of printed and oral media as well as at an illumination of doctors' attitudes versus various kinds of media and media contents.

J. Ortengren

Author

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Citation

Ortengren, J. (1973a, June 01). Media habits and attitudes of physicians in Sweden. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/media-habits-and-attitudes-of-physicians-in-sweden