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Media habits and attitudes of physicians in Sweden

Date of publication: June 1, 1973

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Author: J. Ortengren

Abstract:

F. Hoffman-La Roche & Co. AG has assigned AB Marknadsforskning (Sollentuna, Sweden) to study the relative Importance of existing media reaching doctors in Sweden, especially for drug communication. The study aims at a quantification of exposure of different types of printed and oral media as well as at an illumination of doctors' attitudes versus various kinds of media and media contents.

J. Ortengren

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Ortengren, J. (1973a, June 01). Media habits and attitudes of physicians in Sweden. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/from-purchasing-and-consuming-habits-to-basic-underlying-attitudes