Abstract:
A panel that has been in operation for about three years shows how a simple and inexpensive method can supply three market partners, manufacturers, dealers and advertising agencies - with valuable, down-to-earth in- formation quickly and discreetly.
This could also be of interest:
Research Papers
Unique panel insights for a complex, fast-moving market
Catalogue: ESOMAR Panel Research Conference 2005
Authors: Michael Dent, Tom Smart
 
April 17, 2005
Research Papers
A pint of lager and panel membership
Catalogue: Panel Research 2007
Authors: Anne Barnsdale, Leo Malagoni
Company: Ipsos MRBI
October 28, 2007
Research Papers
Panel satisfaction index
Catalogue: Panel Research 2007
Authors: Andera Gadeib, Laetitia Sassinot-Uny
Company: Dialego AG
October 28, 2007
