Abstract:
This paper addresses the elusive quest for that one single best method for data integration. The authors assert that this is a fool's quest since at the heart of learning theory is the famous No Free Lunch Theorem which makes this an impossible mission. The results from four different projects are shown, each one being a genuine real-life commercial problem, in which a number of standard data integration methods were applied. None of these methods is the best in all applications. For any specific problem, the best approach is to find the method that is crafted according to the exact circumstances.
Research Papers
Media planning enters the 21st century
Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Melissa Heath, Lisa Rudman, Michelle Crellin
 
June 13, 2002
Research Papers
Does fusion-on-the-fly really fly?
Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Michelle de Montigny, Roland Soong
Company: KANTAR TNS Malaysia
June 18, 2003
Research Papers
Internet inclusive multi-media reach/frequency and optimization
Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: James H. Collins, Daniel T. Mallett
 
June 12, 2002
