Back

On the teaching of effective decision making in marketing

Date of publication: June 1, 1976

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Eric Langeard, J. P. Leonardi, R. A. Peterson

Abstract:

In this paper a study will be described which attempts to investigate certain behavioral dimensions of decision making. The study consists in part of an experimental design employing a problem- solving and decision-making marketing task within the framework of a concept termed cognitive style. Out of several current research efforts both in Europe and the U.S.A. a strong relationship between cognitive style and characteristics of problem-solving behavior have been found. If the findings appear to have direct relevance to management practice, they should provide useful insights into marketing education.

Eric Langeard

Author

This is a long description of some author details.

J. P. Leonardi

Author

This is a long description of some author details.

R. A. Peterson

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The role of new information technology in decision making

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Samuel A. Wolpert

 

June 15, 1977

×

Citation

Wolpert, S. A. (1977a, June 15). The role of new information technology in decision making. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-role-of-new-information-technology-in-decision-making


Research Papers

Linking marketing decisions with consumer decision making

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Author: Alastair Gordon

 

September 19, 2004

×

Citation

Gordon, A. (2004a, September 19). Linking marketing decisions with consumer decision making. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/linking-marketing-decisions-with-consumer-decision-making


Research Papers

The psychology of decision making

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Boaz Mourad

 

September 1, 1998

×

Citation

Mourad, B. (1998a, September 01). The psychology of decision making . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-psychology-of-decision-making-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Langeard, Leonardi and Peterson (1976a, June 01). On the teaching of effective decision making in marketing. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-psychology-of-decision-making-