On the teaching of effective decision making in marketing

Date of publication: June 1, 1976

Abstract:

In this paper a study will be described which attempts to investigate certain behavioral dimensions of decision making. The study consists in part of an experimental design employing a problem- solving and decision-making marketing task within the framework of a concept termed cognitive style. Out of several current research efforts both in Europe and the U.S.A. a strong relationship between cognitive style and characteristics of problem-solving behavior have been found. If the findings appear to have direct relevance to management practice, they should provide useful insights into marketing education.

  • PDF
  • This could also be of interest