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Paris, Amsterdam, Edinburgh- Which city will I visit next?

Date of publication: September 1, 1997

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Lynn Jones, Tom Costley

Abstract:

This paper sets out the process whereby an innovative, cost-effective survey method was required to address the information requirements of the Edinburgh Tourist Board regarding the market for visitors to the city. It describes the launch of the Edinburgh Visitors’ Survey and the subsequent adaptations of the methodology to meet changing needs. Finally, it sets out future plans for the expansion of the survey, including the possible application of the methodology to other European cities.

Lynn Jones

Author

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Tom Costley

Author

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Jones and Costley (1997a, September 01). Paris, Amsterdam, Edinburgh- Which city will I visit next? . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/which-strategy-should-i-take