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Phylogenetics in social media

Date of publication: June 15, 2014

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Luz Angela Alonso Morales, María Angélica Aya Zarate

Abstract:

So far we have constructed and analyzed 51 content networks using a genetic method called phylogeny, a process that reconstructs the evolutionary history of living organisms as well as evolutionary tracks of language.We have analyzed two different content relationships originated in Facebook and Twitter: the ones generated by commercial entities, known as marketer-generated content (MGC) and the interactions that are generated by digital users that connect with them; the others are content formations generated by different usersaround a #hashtag or a particular thematic category. Some of these formations become trend topics; others accumulate information around diverse themes.

Luz Angela Alonso Morales

Author

This is a long description of some author details.

María Angélica Aya Zarate

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This is a long description of some author details.

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Morales and Zarate (2014a, June 15). Phylogenetics in social media. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-social-media-world-tour-