Phylogenetics in social media

Abstract:

So far we have constructed and analyzed 51 content networks using a genetic method called phylogeny, a process that reconstructs the evolutionary history of living organisms as well as evolutionary tracks of language.We have analyzed two different content relationships originated in Facebook and Twitter: the ones generated by commercial entities, known as marketer-generated content (MGC) and the interactions that are generated by digital users that connect with them; the others are content formations generated by different usersaround a #hashtag or a particular thematic category. Some of these formations become trend topics; others accumulate information around diverse themes.

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