Predicting retail sales with business panels

Date of publication: June 15, 1994

Author: Pieter Fris

Abstract:

In this paper we concentrate on a forecasting model for the growth of sales. This model is very interesting, because predictions of the sales for specific shop types are very difficult to make. The models of costs and profits depend on the sales model and are not discussed here. The outline of this paper is as follows. First, the panel framework and corresponding issues are discussed in section 2. The next section describes the forecasting model for the yearly growth of retail sales and discusses the behaviour of the model, using the forecasting results of 1993. Finally, conclusions will be made with reference to the research performed.

Pieter Fris

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