Research World (December 2003)

Date of publication: December 15, 2003

Catalogue: Research World 2003

Author: ESOMAR B.V.

Abstract:

Predictions have a habit of coming back to haunt those who get it wrong. Still, discussions with five of the big market research players reveal surprising unanimity about industry growth forecasts (between 2% and 4% worldwide), views on how clients will commission and use research findings and its need to challenge the doom merchants.

  • PDF
  • This could also be of interest