Research World (October 2015)

Date of publication: October 15, 2015

Catalogue: Research World 2015

Author: ESOMAR B.V.

Abstract:

Innovation is coming from inside and outside of the traditional market research sector, driven by technology and the need for speed and lower costs. In searching for new ways of getting closer to customers, where are we seeing the most innovation and what are the best ways to innovate?

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