The paper looks at the importance of a strategic approach to understanding markets, and the constant relevance of youth culture as an indicator of the long term development and impact of trends, not just for themselves now, but for their coming adulthood.
Strategic use of trends in the youth market
Catalogue: New Monograph Series Vol.9: Researching Youth
Author: David Cox
August 1, 2000
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Goos Eilander, Gerton Poot
Company: Trendbox B.V.
September 1, 1997
Can socio-cultural trends approach constitute a useful tool in the field of fashion?
Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Alain de Vulpian
December 4, 1974
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