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Strategic use of trends in the youth market

Date of publication: October 22, 1997

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: David Cox

Abstract:

The paper looks at the importance of a strategic approach to understanding markets, and the constant relevance of youth culture as an indicator of the long term development and impact of trends, not just for themselves now, but for their coming adulthood.

David Cox

Author

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Citation

Cox, D. (1997a, October 22). Strategic use of trends in the youth market. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/strategic-use-of-trends-in-the-youth-market