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Strategic use of trends in the youth market

Date of publication: October 22, 1997

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: David Cox

Abstract:

The paper looks at the importance of a strategic approach to understanding markets, and the constant relevance of youth culture as an indicator of the long term development and impact of trends, not just for themselves now, but for their coming adulthood.

David Cox

Author

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Research Papers

Strategic use of trends in the youth market

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: David Cox

 

August 1, 2000

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Citation

Cox, D. (2000a, August 01). Strategic use of trends in the youth market. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/strategic-use-of-trends-in-the-youth-market-5613


Research Papers

Scenario 2020

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Goos Eilander, Gerton Poot

Company: Trendbox B.V.

September 1, 1997

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Citation

Eilander and Poot (1997a, September 01). Scenario 2020 . ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/scenario-2020-


Research Papers

Can socio-cultural trends approach constitute a useful tool in the field of fashion?

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Alain de Vulpian

 

December 4, 1974

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Citation

de Vulpian, A. (1974a, December 04). Can socio-cultural trends approach constitute a useful tool in the field of fashion?. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/can-socio-cultural-trends-approach-constitute-a-useful-tool-in-the-field-of-fashion-


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Citation

Cox, D. (1997a, October 22). Strategic use of trends in the youth market. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/can-socio-cultural-trends-approach-constitute-a-useful-tool-in-the-field-of-fashion-