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Strategic use of trends in the youth market

Date of publication: October 22, 1997

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: David Cox

Abstract:

The paper looks at the importance of a strategic approach to understanding markets, and the constant relevance of youth culture as an indicator of the long term development and impact of trends, not just for themselves now, but for their coming adulthood.

David Cox

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Strategic use of trends in the youth market

Catalogue: New Monograph Series Vol.9: Researching Youth

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August 1, 2000

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Citation

Cox, D. (2000a, August 01). Strategic use of trends in the youth market. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/strategic-use-of-trends-in-the-youth-market-5613


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Developments in youth tourism in recent decades and their impact on the youth hostel movement In Europe

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: John Parfitt, Andrew Chinneck

 

June 15, 1991

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Parfitt and Chinneck (1991a, June 15). Developments in youth tourism in recent decades and their impact on the youth hostel movement In Europe. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/developments-in-youth-tourism-in-recent-decades-and-their-impact-on-the-youth-hostel-movement-in-europe


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To find opportunities in the youth market

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Mick Williamson

 

June 15, 1992

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Williamson, M. (1992a, June 15). To find opportunities in the youth market. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/to-find-opportunities-in-the-youth-market


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Citation

Cox, D. (1997a, October 22). Strategic use of trends in the youth market. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/to-find-opportunities-in-the-youth-market