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Building customer-centricity at Samsung Securities

Date of publication: December 1, 2002

Catalogue: Asia Pacific 2002

Authors: Kurt Jovais, Soo-young Jung, Emily Miller

Abstract:

This paper documents a case study of the CRM effort at Samsung Securities, focusing on a framework that highlights customer behavior and techniques to analyze and improve such behavior. Samsung Global Strategy Group worked with SSC to build the CRM Strategy and to produce this case study.

Kurt Jovais

Author

This is a long description of some author details.

Soo-young Jung

Author

This is a long description of some author details.

Emily Miller

Author

This is a long description of some author details.

Research Papers

Strangers in the bank

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Christian Reber

 

September 1, 1999

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Citation

Reber, C. (1999a, September 01). Strangers in the bank. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/strangers-in-the-bank


Research Papers

Can CRM work in emerging markets?

Catalogue: Latin America 2002

Authors: Mike Sherman, Sungmi Chung

Company: McKinsey & Company

May 12, 2002

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Citation

Sherman and Chung (2002a, May 12). Can CRM work in emerging markets?. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/can-crm-work-in-emerging-markets--5859


Case Studies

Charles Schwab web case study

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Lisa Bertelsen

 

February 1, 2005

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Citation

Bertelsen, L. (2005a, February 01). Charles Schwab web case study. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/charles-schwab-web-case-study


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Citation

Jovais, Jung and Miller (2002a, December 01). Building customer-centricity at Samsung Securities . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/charles-schwab-web-case-study