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Building customer-centricity at Samsung Securities

Date of publication: December 1, 2002

Catalogue: Asia Pacific 2002

Authors: Kurt Jovais, Soo-young Jung, Emily Miller

Abstract:

This paper documents a case study of the CRM effort at Samsung Securities, focusing on a framework that highlights customer behavior and techniques to analyze and improve such behavior. Samsung Global Strategy Group worked with SSC to build the CRM Strategy and to produce this case study.

Kurt Jovais

Author

This is a long description of some author details.

Soo-young Jung

Author

This is a long description of some author details.

Emily Miller

Author

This is a long description of some author details.

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Jovais, Jung and Miller (2002a, December 01). Building customer-centricity at Samsung Securities . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-and-measuring-customer-trust-at-linkedin-11761