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The French single source experience

Date of publication: November 11, 1996

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Company: MarketingScan

Authors: Laurent Battais, Laurent Spitzer

Abstract:

The 1996 is the year of the launching of French single-source research with a data base, named TVScan, providing meter audiences together with scanner-collected purchases. A case study illustrates the approaches developed for integrating the marketing target in the media strategy, and measuring the advertising effects on real purchase behaviours.

Laurent Battais

Author

This is a long description of some author details.

Laurent Spitzer

Author

This is a long description of some author details.

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Citation

Battais and Spitzer (1996a, November 11). The French single source experience . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-french-single-source-experience-