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The French single source experience

Date of publication: November 11, 1996

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Company: MarketingScan

Authors: Laurent Battais, Laurent Spitzer

Abstract:

The 1996 is the year of the launching of French single-source research with a data base, named TVScan, providing meter audiences together with scanner-collected purchases. A case study illustrates the approaches developed for integrating the marketing target in the media strategy, and measuring the advertising effects on real purchase behaviours.

Laurent Battais

Author

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Laurent Spitzer

Author

This is a long description of some author details.

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Author: William F. Mckenna

 

June 15, 1988

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Citation

Mckenna, W. F. (1988a, June 15). Electronic single source consumer panels. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/electronic-single-source-consumer-panels


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Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: John Parfitt

 

June 15, 1987

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https://ana.esomar.org/documents/the-central-adlab-experience-with-single-source-data


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Catalogue: WM3 2009: Change Is In The Air...

Author: Laurent Battais

Company: Mediametrie

May 7, 2009

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Citation

Battais, L. (2009a, May 07). The French experience. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-french-experience


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Citation

Battais and Spitzer (1996a, November 11). The French single source experience . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-french-experience