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The impact of social research on planning procedures

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Conrad Jamesen

Abstract:

The paper argues that social research can have a revolutionary impact on planning and planning procedures - but only if the researcher himself is willing to stand out against the demands of the planner that social research inquiry should limit its domain to descriptive inquiries for the purpose of demand assessment.

Conrad Jamesen

Author

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Citation

Jamesen, C. (1973a, June 15). The impact of social research on planning procedures. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/the-impact-of-social-research-on-planning-procedures