Abstract:
The introduction of the Euro will create a single currency area with about the size and the economic power of the United States. Beginning 1 January 1999 the Euro is the sole currency for all eleven countries participating in the European Monetary Union (EMU). Of course there will be a an official exchange rate for each of the eleven currencies. A possible solution for the pricing problem could therefore be to multiply all prices with this single factor. But this would not be an adequate solution. Two problems in particular are addressed: how to handle price differences between different countries; and how to handle price thresholds
Research Papers
Price sensitivity analysis in the UK pharmaceutical market
Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Richard Dajda, David Owen
Company: KANTAR TNS Malaysia
June 15, 1987
Research Papers
Laboratory price response measurement in testing new products
Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Bernd Erichson, Karl-Ludwig Börtzler
 
June 15, 1992
Research Papers
Price policy and price research (magazines)
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: G. Gutjahr
 
June 15, 1972
