Back

A booking-in system for a large panel

Date of publication: June 15, 1982

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Mark Katz, Jonathan Jephcott

Abstract:

This paper has been prepared by senior executives at both AGB and Quantime, who, during the first six months of 1981 collaborated very closely throughout the specification, program writing and implementation phases of a computerised despatch/booking-in system for the Home Audit panel. In the first section we review the history of AGB's Home Audit panel. In subsequent sections we look at current operational aspects and outline possible future developments.

Mark Katz

Author

This is a long description of some author details.

Jonathan Jephcott

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Katz and Jephcott (1982a, June 15). A booking-in system for a large panel. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-booking-in-system-for-a-large-panel