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A booking-in system for a large panel

Date of publication: June 15, 1982

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Mark Katz, Jonathan Jephcott

Abstract:

This paper has been prepared by senior executives at both AGB and Quantime, who, during the first six months of 1981 collaborated very closely throughout the specification, program writing and implementation phases of a computerised despatch/booking-in system for the Home Audit panel. In the first section we review the history of AGB's Home Audit panel. In subsequent sections we look at current operational aspects and outline possible future developments.

Mark Katz

Author

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Jonathan Jephcott

Author

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Katz and Jephcott (1982a, June 15). A booking-in system for a large panel. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/a-panel-for-mutual-communication