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Research reports

Qualitative research into men's hair care product concepts

Earlier research by CRAM Ltd. identified the potentialfor new products in certain areas within the men's hair caremarket. Further considerations and inputs from Beechams Ltd. and Leo Burnetts Ltd. have resulted in the development of13 concepts which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research into men's hair care product concepts . ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-men-s-hair-care-product-concepts-


Research reports

Key factors in the changing state of medical marketing

Research already conducted by CRAM Pharmaceutical indicates that this comfortable picture, which is characterized by the traditional low profile the industry has maintained from a public relations point of view, maybe under serious threat from a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Key factors in the changing state of medical marketing. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/key-factors-in-the-changing-state-of-medical-marketing


Research reports

Quality Street sweet, wrapper and pack changes

Marketing is considering a number of changes to thesweets, wrappers and to the pack of Quality Street. This research was undertaken to evaluate these proposedchanges:1. In relation to consumer recognition of thechanges;2. In the context of conscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Quality Street sweet, wrapper and pack changes. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/quality-street-sweet-wrapper-and-pack-changes


Research reports

Table jellies fruit flavour research

Rowntree Mackintosh is currently considering anadvertising campaign for jelly. This research wasrequired in order to discover any discriminationsbetween brands of jelly which could form the basis ofan advertising platform. In particular, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Table jellies fruit flavour research. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/table-jellies-fruit-flavour-research


Research reports

Qualitative research into the market for pretzel products in the UK

Kellogg's have available a pretzel product that achieves asignificant volume of sale in the United States of Americaand in Germany. Two alternative positionings have been developed for theproduct, one being a straight approach, and theother being a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research into the market for pretzel products in the UK. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-the-market-for-pretzel-products-in-the-uk


Research reports

Qualitative research on Project Cledwyn

The Cledwyn Project is a development of a multi-purposeliquid hard surface cleaner. The objectives of the research reported here were toevaluate two alternative presentations of the cleaner/disinfectant, and two concept statements.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research on Project Cledwyn. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-project-cledwyn


Research reports

Creative research on the Fray Bentos name

A set of new product introductions are planned underthe fray Bentos name. This report contains the resultsof one part of a two-stage research study on FrayBentos covering its general properties. The specificobjectives were:1. To explore as fully and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Creative research on the Fray Bentos name. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/creative-research-on-the-fray-bentos-name


Research reports

Qualitative research on new advertising for Aero

A new commercial has been developedby Ogilvie, Benson and Mather, 'Biting Bubbles', using a song'Biting Bubbles is Better' with a visual setting of a DJ anda girl at a consul together with visuals of Aero bubbles andAero bars breaking. The objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research on new advertising for Aero. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-new-advertising-for-aero


Research reports

Research on hot canned meat products for Fray Bentos

In this part of the research,the objectives were to examine the Hot Canned Meatsarea and the imagery of Fray Bentos within it amongstusers and lapsing users of Hot Canned Meats.The specific objectives were:1. To examine in detail usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Research on hot canned meat products for Fray Bentos. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/research-on-hot-canned-meat-products-for-fray-bentos