Insight on incentive-driven behaviour

Date of publication: September 3, 2017

Company: Bamba

Abstract:

This document covers the take away learnings from a string of experiments in which we took a high-level approach to incentives. They focus on discovering the best practices of motivation in these rapidly developing markets, specifically Africa, with the ultimate goal of understanding panelist behaviour to find broad strategies that can be honed and maintaining happy panelist. We hope to share some of the insights we have gained and encourage the use of experimentation of mobile surveys.

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