Abstract:

Market research has a new vast territory to explore: cyberspace. All kinds of people from around the world converge in this so-called cyberspace, where time and space acquire new dimensions and all kinds of topics can be addressed. The network is a territory data base that, adequately organized and analyzed, provides a great amount of useful information from users. The use of webnography is explored to qualitatively become familiar with these cyber users and therefore to get closer to them through the representation they make of themselves in the web.