Abstract:
Market research has a new vast territory to explore: cyberspace. All kinds of people from around the world converge in this so-called cyberspace, where time and space acquire new dimensions and all kinds of topics can be addressed. The network is a territory data base that, adequately organized and analyzed, provides a great amount of useful information from users. The use of webnography is explored to qualitatively become familiar with these cyber users and therefore to get closer to them through the representation they make of themselves in the web.
Research Papers
Listening to social media from a B2B2C perspective
Catalogue: Online Research 2010: E-Universe
Authors: Steffen Hück, Julia Jonas, Anne Grünhagen, Cornelia Lichter
Companies: HYVE, Symrise AG
October 19, 2010
Research Papers
The karmic circle
Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Kalyan Karmakar, Prakash Dadlani, Ira Jhangiani
Company: KANTAR TNS Malaysia
March 20, 2011
Research Papers
Ask a cyberquestion!
Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: David Pring
 
September 1, 1997
